Elaine Gardiner, head of Global Gaming Affiliates, reveals the trends that are set to shape the affiliate marketing space in the coming months.

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THE start of a new year brings the perfect opportunity to re-evaluate the current landscape we operate in, and 2018 certainly saw the marketplace experience some changes.

Of course, from our perspective we can look back fondly on the launch of our new affiliate programme, which was well received by the industry. However, Global Gaming Affiliates formed just one part of a busy year.

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