With legalised fixed-odds horse racing betting finally launching in the US, Michele Fischer, VP SIS Content Services Inc., talks to iNTERGAMINGi about what could be thought of as a fragmented scene to look for clues about the future direction of wagering on the sport.
“SIS Content Services was created as a new US subsidiary dedicated to the US market,” says Michele Fischer, vice president of SIS.
“The launch of a US-specific division was a statement of intent from SIS to make the most of the substantial opportunities available for both sportsbook operators across mobile and retail as well as horse racing stakeholders alike.“
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