Blockchain casino CasinoFair has undergone a major rebrand in conjunction with an update to its user interface.
Marking the one-year anniversary since the decentralised casino went live, the rebrand delivers a new logo and aesthetic which.is grounded in a wider user experience incorporating gameplay, promotions and future features to be launched.
CasinoFair has executed the new brand on the back of player feedback and behaviour, which it has found to differ considerably to usual igaming player behaviour and demands.
With a predominantly young millennial, male player base, the new logo is more in-keeping with the innovative blockchain sector and further away from the traditional imagery often associated with land-based and traditional igaming companies.
The new colour palette consists of bright tones with subtle pastel skews, bringing to life both CasinoFair’s priorities of fun, vibrant casino experiences with the reliability that players desire from their gambling companies.
Lloyd Purser, MD at CasinoFair, said: “CasinoFair has led the way in delivering premium blockchain experiences since its launch one year ago, and to build on this momentum we have listened to our players and delivered a rebrand that will serve this new generation of player far better.
“The new logo, colourway and values of ‘Unrivalled Fun’ and ‘Player Power’ have all been implemented to appeal to a player who wants more from their casino experiences and see blockchain technology, and the fairness and innovation it brings, as the solution.”
