The bitcoin logo will appear on the shirt sleeve of Premier League football club Watford this season, as part of an educational drive led by sports betting brand Sportsbet.io.
The logo is part of a wider campaign to improve awareness around bitcoin and educate the public on the benefits of using cryptocurrencies.
It is led by Watford’s primary shirt sponsor, Sportsbet.io, which announced a deal with the Hornets in June.
Justin Le Brocque, head of sportsbet.io marketing, said: “The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support.
“Some of the biggest challenges we, and others like us, face is raising awareness, dispelling common myths around cryptos and educating the public on the advantages and opportunities presented by cryptocurrencies.”
The sponsorship will be crowd-funded, allowing anyone who holds bitcoin the exclusive opportunity to share in the perks granted to Watford sponsors. Contributors can bid for public LED space shown live during matches, use of the bitcoin box for eight people and exclusive Watford FC merchandise.
