DEAL 2017 (Dubai Entertainment, Amusement & Leisure Show)

Dubai World Trade Centre, Dubai – United Arab Emirates

Event Information

The Dubai Entertainment Amusement and Leisure Show (DEAL) is the Middle East’s most anticipated event of the year and annual focal point for all stakeholders in the amusement and related industries looking for a successful entry or greater growth in the region’s markets.

For more information please visit www.dealmiddleeastshow.com

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Our View

A growth of 25 per cent in floor space over 2016 - and a projection that it will grow another 25 per cent by 2018 - probably means that the DEAL trade show in Dubai is doing no more than reflecting the continued love story between the people of the Middle East and the retail/entertainment mix.

The organiser of the show, International Expo Consults, refuses to comment on the speculation, but it is rife and amounts to a universal conviction that IAAPA would like to complete its world map of shows by filling in that one white space in the globe. IAAPA equally feigns surprise at the notion, but to the rest of us, it HAS to be happening.

DEAL - the Dubai Entertainment, Amusement and Leisure exhibition - is now 23 years old and has grown from an oddball collection of 10ft by 10ft stands featuring “leisure” in its broadest sense, from nightclub equipment to gym fit-outs, from kids’ carousels to basic video games.

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