Sega has added reactive lighting effects to its Sonic Basketball game, which the company said will increase instant gratification for customers when scoring.

Sega updates Sonic Basketball

The updated game will be at this month’s Euro Attraction Show in Berlin, Germany, from September 26-28.

Justin Burke, general manager at Sega, said: “Five years ago Sonic-branded basketball brought a whole new lease of life to this game category.”

As a result, the company felt it was time to give the game a boost in order to stay competitive in the league of basketball games.

Vince Moreno, US sales manager, said: “As well as attracting the player’s attention with bright blue LED lighting, the game also produces a quick pulse like effect when a player scores.

“This flashing lighting effect combined with cheering audio delivers a satisfying feeling every time the player scores, which encourages repeat play. Players will also love the moving hoop with rushing music that makes the game both fun and challenging.”