A name change for Yas Experiences, the trade arm of the leisure and entertainment destination Yas Island Abu Dhabi. It is now Experience Hub.
The change is down to ‘strategic’ reasons, said the company. The new name will reflect the role Yas Island’s promotional hub will play to facilitate the overalltourism packages in the UAE capital. The demand for leisure and entertainment packages in Abu Dhabi continue to grow.
Essentially, the company will continue to operate as the one-stop destination partner to promote Yas Island, now one of the world’s fastest-growing leisure and entertainment destinations. Experience Hub will expand its work to include stays and experiences in Abu Dhabi with Yas Island’s main attractions.
Marina Cipriano, general manager at Experience Hub, said: “We have witnessed continuous growth in the popularity of Yas Island packages. Over the past eight months since we’ve launched our operations, our team in Abu Dhabi and across markets has been very active conducting promotional activities at more than 30 trade and road shows in addition to hundreds of meetings with partners, and we’ve taken note of the high interest in packaging Yas Island experiences with wider Abu Dhabi tourism packages.
“This undoubtedly necessitated the broadening of our scope to shine the spotlight on more of what visitors to Abu Dhabi can experience and enjoy.”
In 2017 alone, Yas Island received 27 million visits to its various world-class attractions and events, including its award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld.
The newly opened Warner Bros. World Abu Dhabi promises yet another one-of-a-kind family entertainment experience for travellers from far and wide.”
Image: Ferrari World, Abu Dhabi.
