VR bumper cars are now operating in a prestigious Italian shopping mall, following an installation by Spree Interactive.

Spree's bumper cars

The company’s fusion of VR technology with Eurogames equipment is already a success in many European locations. Now it is also in the La Grande Mela shopping centre in Verona.

The cars are battery-powered and the virtual reality content is licensed by VR Coaster. The project was put together by specialist marketing agency To Get srl, and has given an added dimension to the retail experience of Veronese shoppers since its installation last month.