The second in a series of insights into the trampoline park industry courtesy of Rugged Interactive seeks to reaffirm why simply bouncing isn’t always enough.
In a recent international survey, one trampoline park owner observed: “Just bouncing is boring. It’s trampolining’s hidden secret, isn’t it?”
For most FECs, the skill of keeping fresh and exciting is key to attracting customers and encouraging them back time and time again. However, this comes with its own challenges. Depending on the size and stage of the business, significant remodeling and investment might not be an immediate or regular option.
One effective solution to this problem is revamping or remodeling existing features. British manufacturer of interactive features for indoor parks, Rugged Interactive, says that their considerable experience with trampoline parks has shown that rather than replacing entire modules of a park, adding new technology to existing features can diversify and update the entertainment on offer.
For example, Rugged Interactive’s DodgeAttack system can be retrofitted to any existing trampoline dodgeball court, providing an entirely new layer of potential engagement to equipment already in place. DodgeAttack is a dodgeball-style game that can be played by an individual, duo or team; balls are launched at light-up targets which automatically register hits – taking focus away from body shots to tactical attack and defence.
Rugged Interactive’s research indicates that finding new ways of engaging with existing equipment not only gives it a new lease of life, but also successfully ensures continued engagement from existing customers while attracting new ones.
