Six Flags has launched an exclusive new members-only rewards programme for its most loyal guests.

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Six Flags Membership Rewards allows members to earn points towards free food, souvenirs, park tickets, and experiences each time they visit the park, go on rides, see a show, or make a purchase. Members can also earn additional bonus points for participating in contests, taking surveys and reading Six Flags newsletters.

“We created the most value-packed membership rewards programme in the industry. We surveyed thousands of our members who told us they wanted more unique benefits,” said vice president of insights and Interactive marketing, Mark Kupferman. “We are thrilled to offer this exclusive new rewards programme for our Gold Plus, Platinum, Diamond, and Diamond Elite Members.”

Members can redeem their points for a wide array of exclusive Six Flags rewards including VIP tours and parking, private character meet and greets and dining experiences, cabana rentals, Fright Fest haunted maze passes, and exclusive member merchandise. Six Flags Membership Rewards also includes free game and food vouchers, free ride and character photos and free tickets for friends.