The Saudi Entertainment and Amusement expo, set for September 7-9 in Riyadh, the capital city, will be the shop window offering access to a $1.3trn market.
Show organiser Sarkis Kahwajian, of dmg events in Dubai, said in an interview with InterGame that will be published next month: “The kingdom will spend more in the next ten years than it has in the past 300 years, with the local private sector set to invest UAS$1.3trn between now and 2030 as part of a new programme to diversify the economy.”
The entertainment and leisure sector, he said, had a major role to play in that rapidly opening new market and there is a wide range of opportunities for global investors to get in on the ground floor.
He added: “Just this month, the General Entertainment Authority signed a memorandum of understanding with the Social Development Bank to provide soft financing amounting to a total of $133m to provide investment opportunities for the entertainment sector.”
