CircusTrix has announced its new senior vice president of marketing in Will Fraker.
He will be responsible for marketing strategies across the CircusTrix family of brands, which includes Sky Zone, Rockin’ Jump and DEFY.
Fraker will lead a team focused on building the brands, leveraging strategic partnerships and helping franchise owners across 16 countries.
Glenn Lord, COO of CircusTrix, said: "We are thrilled to welcome Will to the CircusTrix family. With Will's extensive marketing and franchise experience, we are confident he will help our franchise owners achieve even more sales growth and strengthen our brands' position as the leading active entertainment venues in the industry."
Fraker joins CircusTrix with experience, having previously worked with Neighborly and Goldfish Swim School during his time with Scorpion.
