UK Nationl Lottery operator Allwyn championed inclusivity as it lit up London’s Piccadilly Cicus in purple yesterday.
A founding partner in Purple Tuesday, Allwyn UK dressed up the tourist spot in purple on this "awareness" day.
For its 10-year licence period, Allwyn UK plans to build inclusivity into its performance with the lottery, for players, suppliers and anyone else connected with it.
The Purple Tuesday event is held every year in November to help raise awareness of the need for accessible shopping.
Pictured are, left to right, Allwyn UK director of public affairs Anna Mellitt, the chief strategy and corporate affairs officer Alastair Ruxton, Purple Tuesday founder and CEO Mike Adams, Paralympics GB CEO Dave Clarke and Allwyn UK’s senior diversity, equity and inclusion manager, Kimberley Neville.
