The immersive experience designer Holovis has added an interactive attraction in the form of the superhero Flash, from the DC Universe, to Madame Tussauds in Sydney, Australia.
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The experience design has been led by Merlin Magic Making, the creative division of Merlin Entertainments, parent company to Madame Tussauds. Holovis was brought on to produce and deliver the AV, show lighting and interactive elements.
To interact with The Flash, guests need to trigger his super speed by running alongside him as fast as they can to unlock the immersive sequence of projection, lighting effects and SFX including sound and wind.
Peter Cliff, creative director at Holovis, said: “This level of interaction with the figures is one of the most immersive and unique experiences ever produced by the Madame Tussauds brand worldwide.
“To ensure that the characters and the guests are still the stars of the show, we’ve used invisible technologies to facilitate this experience, with guests carrying out the motion-based tasks entirely naturally, then being amazed by the immersive scenes that engulf them.”
Other characters in the experience include Wonder Woman; where guests strike her iconic pose alongside her to activate her power gauntlets and create an explosion, Superman; where guests need to use his strength to lift a helicopter alongside the first dynamic, fully-articulated Madame Tussauds figure and Batman; where guests need to fire the Bat Signal to reveal the formidable figure through billowing smoke and wind.
