PrimeTime Amusements has joined with Family Entertainment Group in a deal that will see FEG add the operations of 20 arcades across central Florida, US, to its portfolio.
The deal will see FEG invest nearly 100 pieces of new equipment into PrimeTime’s existing sites, including video, virtual reality and redemption games.
Founded by David Goldfarb in 1992, PrimeTime Amusements is an operator of arcades and FEG says that the strategic collaboration significantly expands its footprint within the pivotal Orlando market.
George Smith, founder and CEO of FEG, said: “We are thrilled to welcome David and the talented members of PrimeTime Amusements into the FEG family.
“This combination not only strengthens our position within Orlando but also demonstrates our unwavering commitment to elevating entertainment offerings for families and visitors. Together, we are poised to create unforgettable experiences that resonate with audiences of all ages.”
Goldfarb added: “We are absolutely thrilled to join forces with George and the remarkable FEG team. This collaboration uniquely positions PrimeTime Amusements to provide unparalleled arcade experiences to its patrons across its multiple locations.”
