A 22-week programme of art, activations, entertainment and events has been started by Emaar, the shopping malls developer and operator, at its Downtown Dubai, the lifestyle destination for its 10th anniversary.
The MyDowntownDubai campaign will offer live themed events, community markets, food parks, entertainment choices and art installations.
Most of the action will be centred on the Sheikh Mohammed Bin Rashid Boulevard. A snow park with real snow is included with family games on offer and seasonal stalls operating until Christmas Day. There is also an outdoor cinema and live entertainment.
