Doha Festival City, the largest mall in Qatar, has entered into an entertainment partnership with US broadcasting giant, Cartoon Network, and Invent, the in-mall entertainment firm from Dubai.
The partnership, facilitated by Invent, will provide immersive digital experiences that integrate virtual and augmented reality technology, allowing guests to interact with popular Cartoon Network characters
The first range of attractions will feature Ben10 live shows, a Ben 10 Activity Zone and a Ben 10 AR pod at the end of August. From September, The Amazing World of Gumball Activity Zone makes its debut and December will see the introduction of the Adventure Time Activity Zone.
May Marzooq, senior marketing manager of Doha Festival City Mall said, “This is the first ever exclusive entertainment partnership to be taken on-board here at Doha Festival City and we are delighted to bring to our customers a new age of entertainment. We intend to provide the best in-class mall entertainment experience to families and children.”
The news comes after the recently launched Festival City Kids Club, that will allow members to enjoy a privileged membership experience with a new series of events soon to be announced. Children with memberships will also gain exclusive access and benefits to some attractions, enhancing their experience.
The new partnership further enhances the destination’s leisure and attractions offering. It already boasts an 18 screen, Vox 4D cinema complex and four separate themed areas: Angry Birds World, Snow Dunes, Juniverse and Virtuocity.