Trampoline parks can benefit from returning guests by offering something extra.
British leisure and fitness company Rugged Interactive’s recent survey of trampoline parks says that putting challenges at the core of all attractions is key to engaging visitors.
The report states: “Repeat business is key for any family indoor adventure centre. Having every family in the neighbourhood visit once and never return isn’t sustainable. So how can your park or centre keep people coming back?”
The company champions the use of providing challenges, which it defines as: • Something that is difficult to achieve, but not impossible as this increases brain engagement and is rewarding when accomplished • A game • A measurable test, such as a score, a distance or a time • Room for progression/improvement, climb higher/get a better score • An element or focus of competition – one-on-ones are perfect • Something that takes you out of your comfort zone, like a jump from a scary height • The potential to fail or underperform as this increases the likelihood of more attempts
The report went on to say: “Challenges give your customers the opportunity to compete against each other, sustaining interest for longer and encouraging guests to come back to see if a previous score or time can be beaten, or a grievance can be settled.
“Challenges also lend themselves extremely well to social media marketing. Running a leaderboard can be a great way to encourage guests to have another go, share their scores, take selfies and post them to social media – all of which gets your park and the great time they’ve had with you in front of their friends.
“Depending on the style and provision of your facility, effective challenge activities can include either team or individual competitions, such as dodgeball, obstacle courses, laser tag, interactive challenges and penalty shootouts.”
