The National Basketball Association has added another gaming partner in the expanding US sports betting market.

On Tuesday, the NBA announced a multi-year partnership with international gaming operator The Stars Group, which runs the BetStars online sportsbook in New Jersey and also is going through the sports betting licensing process in Pennsylvania.

The deal will make The Stars Group an authorised gaming operator of the NBA in the US. The company will have the right to use official NBA betting data and league marks and logos across digital sports betting offerings.

The NBA will promote The Stars Group across the league's digital assets, including NBA TV, NBA.com, the NBA App and NBA social media platforms. In turn, The Stars Group will promote the NBA across its gaming platforms, including popular online poker site PokerStars.