Slovenian digital signage specialist G-Digital is back at ICE London (February 5-7) this year to illustrate the best means to assist operators to make the most of their information screens in casinos.
Digital signage is now so familiar a part of the casino floor that it is often underestimated as a marketing tool, says the company. Roulette or jackpot information is one of the most important messages that can be shown, but generally throughout the property information about F&B or live entertainment or major prizes available can do much to boost opportunities.
When used effectively, says the company, a screen is a superb marketing tool, especially as it can be used for advertising of the house’s own products or to gain extra revenue by advertising the products and services of outside organisations.
Ljubo Benko, an industry veteran, heads the company. Benko has held top jobs in many of the most important casinos in Slovenia and founded the digital signage sector for G-Digital 11 years ago. “We have considerab experielence in digital signage. Our software has evolved a long way. That’s why we decided to invest last year to exhibit for the first time at ICE - as we have digital signage that makes a difference and we can support operators around the world,” he said.
“Casino operators are very busy people and we know from experience that digital signage can only work well if it is simple to understand and, more importantly, simple to use on a day-to-day basis”, continued Benko. "That explains the difference G-Digital makes. It is deployed on a central database - that means that changes can be made to as many monitors as required at the push of a button.
"There is no need to program a change on a USB stick and walk from monitor to monitor to make the change. This saves time and money. Changes can be made quickly and effectively. Images can be simply integrated into the screen - so the image shown to the player can be customised.
"This also includes the game screens - they no longer need to show only the game information. A part of the screen can be reserved for another information channel, making these screens marketing tools as well.”
