Scientific Games powered another successful Cheltenham Festival UK horse racing event this year through its OpenBet product suite.
With a focus on providing next-level player experiences, the company saw steady uptime throughout the event, enabling maximum engagement across customer sportsbooks. The Cheltenham Festival runs for four days annually as part of the National Hunt race calendar and it features several high-profile horse races.
The Festival is one of the UK’s most popular betting events, often seeing total wager in excess of £400m. This year, SG Digital’s sportsbook customers processed over 48.2m bets over the four-day period, marking an increase of over 23 per cent since last year. The Festival was a big acquisition driver for SG Digital’s customers that saw huge spikes in activity with the highest reaching peak bets per minute at 26,000.
Processing a volume of 302 million account transactions with 100 per cent platform stability reported throughout the event, the Festival is a testament of SG Digital’s continued investment in its technology, allowing its customers to grow their player base while ensuring next-level player experiences. Keith O’Loughlin, SVP sportsbook for SG Digital, said: “The Cheltenham Festival is a fantastic tradition both in the racing industry and the sports betting world. SG Digital’s OpenBet has a track record of reliability that held true during this year’s Festival, further cementing out commitment to partnering with operators to create unmatched player experiences.”
