Playtech BGT Sports has made a number of improvements to its cash-out tool, including staying open for longer for matches with strong favourites, increasing the availability of the service in multiple bets.
Previously, players had to wait until traders had settled results but the favourite’s price will now be factored in while the match is live.
In-play suspension times have been reduced, lengthening the time available for customers to both place and cash-out bets.
Tennis matches are no longer suspended while players change ends and football matches go live much sooner after the occurrence of a match-changing event like a goal or penalty.
John Pettit, managing director for UK, Ireland, Asia and Australia at Playtech BGT Sports, said: “We believe the retail space can, and should, offer the same experience as digital and improving our cash-out feature is one way of doing so.”