Major US slot machine operator Penn National Gaming has forged a deal with Choice Hotels International to introduce its loyalty programme.
The strategic agreement will see the Choice Privileges loyalty programme applied to anyone booking at the 41 Penn properties and vice-versa.
The reciprocal earning and redemption benefits for Choice Privileges members and members of Penn’s mychoice loyalty programme will be rolled out in stages during this year.
Penn operates across 19 US states in resort casinos while Choice Hotels has 7,100 locations with 600,000 rooms in 40 countries.
