Scientific Games has cemented its relationship with the New Zealand Racing Board with the launch of its sportsbook powered by the company’s OpenBet technology.

Now live and available to punters through the New Zealand TAB, the sportsbook lets punters place bets across mobile and digital platforms powered by SG Digital’s OpenBet sports betting technology.

The new sportsbook is amplified with player account management capabilities, sophisticated feeds aggregation system and latest user experience technology. Integrating with NZRB’'s retail and pools operations and enabling enhanced features such as cashout, improved in-play and fewer suspensions, TAB punters will now have access to a modern and fully featured sportsbook.

Keith O’Loughlin, SVP sportsbook at SG Digital, said: “The New Zealand Racing Board fully understands its punters, so it knows the value of Scientific Games’ user insight-driven experiences built on a reliable and stable platform.

“We’'re proud to support them with our OpenBet technology and create a revolutionary product for punters in the market via a front-end player experience built on the latest technology also available to our US customers.”

John Allen, CEO of the New Zealand Racing Board, said: “This is the most ambitious and technically complex project our organisation has ever undertaken and together with SG Digital we’ve delivered a sophisticated, world-class betting experience for our customers.”