DR Gaming Technology has facilitated Cyprus-based Merit Casino’s switch to its full casino management system and cashless solution suite.
The first phase of the installation, which is now complete, focussed solely on Merit Royal’s casino and included the upgrade of all slots to the company’s 8.8ins drScreenUltra player tracking interface units, a full installation of both casino and cash desk management systems, cashless gaming, player loyalty and DRGTs drMediaManager technology. This affords Merit Royal the ability to design, configure and deploy its own jackpots, bonus games and any still, video, or streamed content to any selection of both the aforementioned drScreenUltra player interface units as well as all on-floor digital signage.
The second phase will leverage DRGTs ‘open solution’, which recognises that a CMS is no longer ‘just a casino management system’ and that in order to truly recognise and reward customers, it needs to be able to assess their value across all touchpoints, not just slots and tables.
“To remain competitive, we need to offer the best possible experience on the island,” said Merit Group slots director, Nuh Yӧndeml. “Our casino is part of that offering, and in order to remain the formidable competitor we are, we needed an integrated casino management system that affords us the ability to not only manage our casino floor, but also the tools and functionality to engage and reward our casino players for making us their preferred choice; I believe DRGT now affords us the technology to do that.”
