DRGT’s head of global marketing, Duncan Pollock, talks to InterGaming about the company’s attendance at the Irish Gaming Show recently and the critical role its management systems are playing in driving both operational efficiencies and the Irish player experience.
ARE casino management systems no longer a “nice to have” but an integral part of any casino’s operations and marketing strategy?
The latter without a doubt. I am also of the view that management systems have always been an integral part of a casino’s communications strategy. What is key, however, is being able to efficiently mine all of the available data and end up with information that is truly rich in quality. It is here specifically that I believe our system provides exactly what operators need.
