The 2018 edition of ICE London will be the biggest on record.
Event organiser Clarion Gaming has confirmed the addition of a further 2,000sq.m of space, which will raise the total size of the event to 43,500sq.m, a five per cent increase on the 2017 figure and approaching twice the size of ICE 2012 (22,500sq.m).
The development, which has been driven by demand for stand space by both existing and new exhibitors, represents the sixth consecutive year of growth for the show.
Kate Chambers, managing director of Clarion Gaming, said: “This is great news for gaming organisations who we know want a stand-out, flagship event that showcases the world’s leading innovators from every gaming vertical. By expanding our footprint in this way, I believe ICE London has underlined its status as the world’s capital for the international gaming industry.”
She added: “Our strategy, wherever we operate in the world, is to work with the industry to create events and opportunities that help meet its business objectives. The expansion of ICE has been driven by demand and reflects the dynamics of the international market which views London as the once-in-the-year opportunity to engage with a really significant and influential community of buyers and influencers, which in 2017 travelled to ICE from 151 jurisdictions.”