The Danish Gambling Authority is to amend the Danish Gambling Act to limit the amount of marketing for gambling games, particularly toward children.
It is hoped that this will stop gambling from evolving from a form of entertainment into a problem. “A new code of conduct should be considered a benchmark and only a minimum requirement for the gambling industry,” said the authority.
The authority also stated that the code of conduct is “an opportunity to set limits and tools in place that go even further than required by law. This includes preparing clear frameworks for game advertising content and ensuring that the amount of advertising is reduced and restrictions are in place.”
Gambling-related advertising on TV stations will be impacted. Gaming adverts will not be permitted in the same breaks as services offering same-day loans.
