Software will lead the Aristocrat charge at ICE, it was announced by the company yesterday.
The company’s big stand at the London show will have the theme: “It’s all about what’s inside,” focusing on content.
“At G2E our stand was voted the number one showcase for the fourth year running,” said James Boje, managing director of EMEA at Aristocrat. “Our ongoing drive to deliver the world’s greatest entertainment experience, every day, is centred around three key pillars – the content, the people who create the content and the delivery platform to bring out the best in our games. Having witnessed the huge array of stunning games in Las Vegas and customers’ response to them, we are now excited to bring the very best of them to gaming floors across Europe, the Middle East and Africa.”
The company will feature the Flame55 cabinet with a 55ins curved screen and the Dragon Link, an Arc single portrait-screen form of Lightning Link with €1 and €2 added to the player-selectable multi-denomination options. It has already performed strongly in Australia and North America.
