Marking 30 years of responsible gaming in the best possible way, Caesars Entertainment has pledged US$1m to further advance the industry’s efforts in that direction.
The company was a founder of responsible gaming, establishing the industry’s first set of standards with a programme that has seen more than 4,000 responsible gaming ambassadors trained.
The money will go to the National Center for Responsible Gaming and other third party institutions in the US and internationally to help the cause.
Said Jan Jones Blackburst, executive VP for public policy and corporate responsibility: “Caesars took the initiative to create the first programme, serving our guests who could no longer play for fun. We were determined to provide meaningful solutions for problem and under-age gaming.
“Since then we have continuously invested in cutting-edge research, training and technology to create a holistic programme that respects the privacy of our guests who need our intervention.”
The company set up its first Project 21 programme in 1989, educating its workforce that it is everyone’s responsibility to deter under-age gambling and service of alcoholic beverages to minors. Following that in 1993 another programme brought in problem gaming awareness and educational training.
Two years later it set up the industry’s first helpline in conjunction with the National Council on Problem Gambling and then brought in self-exclusion in 1999. A Mass Media Awareness Campaign was introduced in 2002.
