Optima, a provider of turnkey and multichannel sports betting solutions, has sealed a partnership with the Bookmakers Technology Consortium of independent UK bookmakers, which operates around 500 betting shops.

Bookmakers Technology Consortium extends Optima deal

The deal sees bookmakers with fewer than 20 shops in the UK gain access to leading over-the-counter and multichannel technology available.

Optima’s MultiChannel Gaming Suite and EPOS Serverless v2, featuring a number of state-of-the-art B2B and directly accessible tools, will be available to new BTC partners from December.

Howard Chisholm, director of BTC, said: “Adding support for Optima MGS and EPOS Serverless v2 brings many benefits to the members of BTC.

“The EPOS Serverless v2 enables a quick installation in shops that already have standard EPOS equipment in place, which can be reused, providing considerable cost savings over traditional EPOS installations.

“The change to OptimaMGS provides considerable enhancements to facilities available to individual shop operators and small groups using the system.”

Jacob López, CEO at Optima, added: “We are pleased to extend our existing partnership with real operators that know the business upside down.

“With the new Serverless v2 and the new white-label oriented tools, bookmakers using the Serverless service from the BTC will have individual access to the data and tools to take control of their own business and group of shops.

“The BTC as a group, following other UK bookmakers that have been using EPOS Serverless for more than 18 months now, has access to technology that allows full control of a business at partner level.”

Image: The Optima stand at the recent TVC Bookmakers Fair in Solihull, UK, for which the company was an exclusive sponsor