Modern casino signage in the spotlight.


SIGNAGE is an important aspect of the casino experience, both for the player and the operator.

People need to get around - to know where things are. And if there is a big jackpot in the offing, players should be informed. Today, however, signs are not just about direction and information. They offer marketing and promotional tools that make operations more efficient and more profitable.

Read the full article in the July issue of InterGaming