Asia deal to boost online poker
AsianLogic, the online and land-based gaming company, has entered into an agreement with Capital Events of Singapore to acquire and take over the running of the renowned Asian Poker Tour, Asia's original and largest poker tour.
Under the terms of the agreement, AsianLogic will manage the running of APT’s online and land-based tournaments and assume control over the APT brand and related URLs.
The move will provide AsianLogic with access to APT’s extensive database of players and contacts, and will in turn drive additional online traffic to AsianLogic’s poker sites.
"Following our successful IPO, this agreement is further evidence of our strategy to grow our customer reach and appeal, and reflects the strength of AsianLogic’s market leading presence in the Asia-Pacific region," commented AsianLogic CEO, Chris Parker.
"Poker continues to grow across the region at a very fast rate. We have been in negotiations for some time with APT which, as the first poker tournament organiser in Asia with an excellent brand and strong brand recognition, was a key target for us."
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