Today sees the launch of a new betting website and TV show in a deal with sportsbook JenningsBet and TV station Babeworld TV.

Betbabes88.com will be accessible for live betting analysis, tips and bets via JenningsBet.com in time for the World Cup knockout stages.

The website will be supported by a live three hour transmission on Babeworld TV (Sky Channel 908) between 9am and 12pm every morning. The Babeworld girls will offer tipping advice, with added betting insight from outspoken pundit Mark Winstanley and former Arsenal hero Perry Groves. Viewers will be invited to call and text to receive tips on the day’s sport, including every remaining World Cup match.

The site will also run regular competitions, with cash prizes offered for correctly guessing the time of the first goal in World Cup matches and Skill-ball, a spot-the-ball style competition throughout the 2010/11 domestic football season for a £100,000 jackpot.

Alan Bentley, of Betbabes88.com, commented: "There’s a significant overlap in target audience between those who like to bet on sports and those who tune in to stations such as Babeworld TV. If you pick up a copy of any lads mag, you see beautiful women and sport side by side. Betbabes88.com is just taking this to the next level."