Provider of online gaming and betting technology Orbis has adopted a new brand identity and changed its name to OpenBet, better reflecting the nature of the business.
Now in its 15th year, OpenBet is a gaming software supplier and partner of some of the biggest global betting operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet.
As part of the rebrand, OpenBet will be relaunching its website at the end of July, showcasing its suite of products. The company has also just moved its global headquarters to Chiswick Park. The recently acquired Alphameric Solutions is also undergoing a full rebrand as OpenBet Retail in line with the new positioning of its parent company. Karim Peer, former CEO of Finance Objects, has been appointed as managing director to oversee all OpenBet retail operations going forward.
David Loveday, CEO of OpenBet, said: "Our rebrand represents our belief that the future of betting technology lies in an open approach with a flexible platform that tailors a challenging solution to meet every operator’s betting needs."
