Provider of video and rich media solutions, EyeView has recently announced it has signed a deal with William Hill to work with one of its leading brands, www.eurogrand.com.

EyeView will be providing the website with its full Video Conversion Solution, which is a full service offering that includes the design and production of a landing page video, serving of the content into the customer’s site and analysing conversion information. This data is then used by EyeView’s conversion optimisation team to continuously tweak the videos, guaranteeing conversion increase.

Tal Riesenfeld, vice president of marketing at EyeView, said: "We are working with some of the biggest names in igaming and this latest deal with William Hill is further endorsement of the great conversion value created through online videos."