Cory Haynes has been appointed COO and president of Sega Entertainment USA.
Haynes formerly held the position of vice president of amusement/midway operations for Dave and Buster’s and brings over 26 years of experience in the location-based amusement and gaming industry to Sega Entertainment and will manage operations and drive strategic growth opportunities in North America.
Commenting on his appointment, he said: "Sega is a major player in the amusement gaming industry and I look forward to having a positive effect on the direction and expansion of this well-known company.
"The industry as a whole is experiencing unprecedented challenges in today’s economic climate. I aim to bring experience, strategic planning and decisive maneuvering to Sega Entertainment so that we can enjoy continued future growth."
CEO Tatsuyuki Miyazaki added: "Haynes’ illustrious experience in the amusement industry will bring additional insight and direction in the constantly changing landscape that our business is currently experiencing.
"With more competition comes more challenges. Experience and energetic leadership are indispensable assets to have within our company."
