BJX Entertainment has selected Swiss Gaming Corporation to help bring the company's BlackJack eXtreme platform into the global gaming industry.

Invented for television by internet marketing professional Mark Koetting and movie producer David Thomas, BJX is pegged as being a "new method" of playing blackjack at the poker table.

Several key features of the game include allowing the player/dealer to choose which card the table sees, allowing players to raise their original bets up to all-in and then receive as many cards as needed to improve the hand, and the player/dealer is allowed to surrender to the table.

René Lindsen, chief executive officer of Swiss Gaming Corporation, said: "Like hold’em, this totally new game seems deceptively simple until you actually play the game - then you see that each hand is a unique situation."