Games Media has entered into a three-year exclusive AWP and SWP licensing arrangement with Hasbro, the US toy company.

The deal will give Games Media exclusive rights in the UK and Ireland to create games for Hasbro’s various brands, which include Monopoly, Cluedo and Trivial Pursuit.

Steve Murray, development director of Games Media, said: "Working together Hasbro and Games Media can maximise Hasbro’s brand values, creativity and future ideas in conjunction with Games Media’s game development and marketing skills in the pay-per-play sector."

Murray went on to say that as the pub sector begins its transformation from stand-alone analogue games to digital and downloadable, content will become even more important.