'Celebrity' guests on Sega stand

January 18, 2011 by Helen Fletcher

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Sega's iconic mascot Sonic the Hedgehog will make his first-ever appearance at the EAG Expo in London next week in anticipation of his 20th birthday celebrations later in the year.

Sonic will be on hand to welcome guests to the Sega stand and help promote the new range of Sonic Allstars games being shown at the exhibition, which includes Sonic Ticket Allstars ticket redemption game and Sonic & Sega Allstars Racing video game, both on show for the first time, as well as Sonic Quad Air introduced at the IAAPA Attractions Expo in Florida and the Sonic Sports range which includes basketball and air hockey introduced last year.

But it doesn’t stop there; visitors to Sega’s stand will also get the opportunity to test their racing skills in head-to-head competition against a surprise guest…

"Some say he once wrestled an elephant to the ground using the power of his mind and an alarming hairstyle… All we know is, he’s called The Stig."

Best-known for his role on BBC television programme Top Gear, mystery racing driver The Stig will take on anyone who dares, racing super cars such as the Pagani Zonda, the Bugatti Veyron and the Aston Martin DBR9 on Sega’s latest driver GRID.

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