Bettorlogic is expecting big things from its Livelogic in-play product in 2017.

Bettorlogic expecting big things from Livelogic in-play product in 2017

The sports betting industry remains in rude health and in-play continues to be a key driver. This year has already seen some epic sporting battles during the Australian Open, Six Nations, FA Cup and the Champions League.

With the bulk of sports betting now being in-play, bettors are looking for reasons to have a bet. Bettorlogic’s in-play product, Livelogic, does just that by providing bet prompts every five minutes or as soon as a goal is scored, or after every game in a tennis match.

For example, as Liverpool trailed Chelsea 1-0 at half-time at Anfield in the Premier League a few weeks ago, Livelogic highlighted the fact that the Reds have drawn nine of their last 14 games against top-six sides like Chelsea.

Our technology and modelling, delivers pertinent reasons to have a bet, if a team is leading 3-0 with 10 minutes remaining, there’s little point stating that they’ve never lost from such a position. A far more relevant prompt would be to identify the likelihood of another score and who might score it.

Livelogic uses a complex hierarchy to ensure that it delivers the most stimulating information as opposed to the most obvious. It is available as a hosted solution or XML feed, which only needs your odds feed to be integrated.

Given the demand for in-play markets across Europe, the product is extremely flexible in language generation for a variety of countries and a Twitter feed can simply be integrated. There are more than 60 leagues covered, as well, as the leading international and domestic competitions such as the Champions League.