Turnkey sports betting solutions provider SBTech has signed an exclusive, multi-year deal with Albanian land-based operator Xhoilloto.
Licensed and regulated in Albania, Xhoilloto is the biggest land-based sports betting operator in the region, with more than 500 betting shops.
The deal sees SBTech replacing Xhoilloto's existing sports betting platform and providing industry-leading turnkey sports betting software for its betting shops, as well as the opportunity to move into the online market.
SBTech CEO Itai Zak said: "Not only are we trusted by the biggest Albanian land-based operator to replace its existing legacy sports betting platform for all of its betting shops, we will also provide a complete turnkey solution that will enable Xhoilloto to expand its land-based business into the online medium."
Taulant Musabelliu, director at Xhoilloto, added: "We have decided to upgrade our entire sports betting platform and enter into the online market and chose SBTech not only because of its advanced live betting and sport solution, which will provide our customers with a much wider and richer offering of more events and more bet types, but also because of its unique understanding of the market and ability to provide us with a complete turnkey and fully managed solution.”
