PokerStars has launched pokerstars.eu under the group's new licence granted by the Malta Lotteries and Gaming Commission.

The site, which will initially be accessible to players in Sweden and Finland, provides players with the full PokerStars product but with all the benefits of an EU issued licence. It will open to certain other European markets in the near future.

"Some markets treat European Union licensed operators differently than other licence holders. Offering our online poker on pokerstars.eu with a Maltese licence provides benefits to players in Sweden and Finland in particular and we are always striving to offer the best product possible to our players, wherever they are located," said Guy Templer, PokerStars' head of business development.

Among other things, the move will address the current uncertainty regarding taxation of player winnings since online gaming winnings of residents in both Sweden and Finland are clearly tax-free when the game is offered from within EU under a licence issued by an European member state.

PokerStars, which has established an office in Malta to manage the site, was recently among the first to be awarded a licence in Denmark.