InPlay Matrix has been encouraged by its first ICE exhibition.

The company, which is based in the Philippines, provides an Asian-facing turnkey sportsbook solution that existing online operators can integrate into their websites.

Its sportsbook solution has been designed to address the entire spectrum of the sports betting process, including events creation, pricing, risk management, bet acceptance, resulting and ticket settlement.

Director of operations Adrian Lee explained that his company's sportsbook offers more than 15 different sporting events and is completely automated. The response so far, he said, has been positive. "It's our first time here and it's been pretty encouraging," he said. "We've had inquiries and have managed to meet up with people that previously we've only spoken to over the phone or by email. It's quite a dynamic show."