Passoker, the unique in-play betting product, has signed a supply agreement with William Hill Online.

Passoker, which combines elements of in-play betting and card games, will go live on williamhill.com in February. Passoker CEO Stuart Carr, who was at ICE in London this week with the company's director Viv Anderson MBE, commented: “Signing with one of the best known names in the business in William Hill is a hugely significant agreement for Passoker. The deal massively expands our potential audience, with the opportunity to play Passoker at williamhill.com set to open the game up to a vast number of extra users.”

The non-skill game can be played on any live televised event, players just choose the event they are interested in and the stakes they want to bring to the table and they are then randomly assigned a table for the game to begin.

Each player is assigned a card at random based on what will happen next during a live event, for example in a football game it could be a corner, offside, goal, free-kick etc. The player holding the winning card scoops the stakes off the other players, the cards are then reshuffled and the game starts again. 

William Hill Online COO Jim Mullen added: “Passoker is a highly innovative product and one that will bring much added value to William Hill Online. It will give our customers more opportunities to bet in a number of new and interesting ways on their favourite sports and television programmes.”