Sports Betting Tech is showcasing its first mobile betting platform, designed specifically for leading smart phones and tablet devices, at ICE 2012 in London this week.

The new, innovative and cutting edge HTML5 platform includes full banking and cashier functionality and various personalisation elements, which allow operators to interact with their players effectively. The overall gaming experience is further enhanced with quick navigation and smart search functionality.

The application was also designed to comply with strict regulatory guidelines including the use of GPS location to ensure players are wagering from an authorised location.

SBTech CEO Itai Zak commented: “Today’s punters want to be a part of the action and to not only make bets during events but to see those bets settled in real time, either while they’re watching TV or watching events live. The prevalence of iPhone, Android and other smart phones, combined with the explosion in tablets such as the iPad, allows players to bet anywhere and any time and mobile is the obvious choice of channel.”