Visionary iGaming has launched its new Fairway Casino brand.

Gian Perroni, SVP of marketing, was present at the Budapest Affiliate Conference recently to officially launch the newest casino in the Visionary iGaming portfolio.

The new brand was well received in Budapest, with established affiliates understanding the value of live casino games to their players, and their own business. Live online casinos have among the highest conversion rates and player values.

"Fairway Casino has branded its site as a bright and welcoming site, using a unique golf theme that ties in well to their brand," said Perroni.  "There are a lot of cross-over demographics and psychographics between the serious golfer and individuals looking for live dealer software. Both groups take their recreation time seriously and a quality experience is extremely important," he added.

Martin Reiner, CEO of Visionary iGaming, commented: "Fairway combines our proprietary roulette, blackjack and baccarat products along with a wide offering of premium RNG games and as such has a wide appeal to experienced online players. Fairway Casino is an excellent showcase for our live dealer products."