Dragonfish has announced an agreement with MTV Networks UK and Ireland to provide a bingo product to launch on the Dragonfish network.

The launch of the bingo offering, which will initially be a skin on the Dragonfish network, will be MTV Networks’ first step into online gaming. The new brand Up Your Bingo will receive marketing exposure across the existing MTV and VIVA network, both through the television channels and online.

Companies joining the Dragonfish bingo network benefit from instant liquidity, customised design, website building and hosting capabilities and a comprehensive network management service.

Philip Bourchier O’Ferrall, SVP, Digital Media, MTV Networks International, said: "At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience."