MetaGU has launched its CargoF flash casino and instant play game generator, including deep rebranding facilities.

With CargoF, operators can take control of what their games look like and give players a unique experience. It provides the ability to take an existing game and ‘deeply rebrand’ it. Customers can produce games themselves that look and feel completely different, but which have the same game mechanics and maths. This is different from the ‘shallow rebranding’ that many game development companies provide via standard re-skinning systems, where players can tell that the game is a copy.

"In today’s very competitive market it’s difficult to see how operators can survive by having the same content as everyone else. It’s a classic case of a race to the bottom," said Owen Cullum, CEO of Meta Games Universal. "