Kambi Group is to provide sports betting and technology services to 7777.bg, an online lottery and gaming brand of National Lottery AD, a private gaming company in Bulgaria.
In 2016, 7777 began offering a sports betting service and has now moved to upgrade to the Kambi sportsbook with the switch expected to be completed during Q4.
Kristian Nylén, CEO of Kambi, said: “We are delighted to be partnering with the National Lottery AD in Bulgaria.
“We share the same vision, which is to supply the best sports betting experience to 7777.bg's customers; one that is engaging, entertaining and safe.”
Milen Ganev, marketing director of National Lottery AD, added: “We are known to work with only the highest quality providers and Kambi is just that.
“We do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve. Together, we believe this partnership will support our mission to become the country's leading provider of sports betting experiences.”
